GUERLAIN CHICHERIT IS A PIONEERING AND VERSATILE ATHLETE HAVING MADE NOT ONE BUT THREE OF THE WORLD’S MOST EXTREME SPORTS HIS CAREER AND PLAYGROUND.
After winning his fourth world title in free skiing, Chicherit decided to try his hand at motor sports, throwing himself into rally driving to start.
He won the French Rally Cup and competed in the JWRC Championship with Citroen before winning the 2009 FIA Cross Country Rally World Cup. He has since broken world records landing the most breath-taking car stunts, driven the toughest long-distance rally in the world, Dakar Rally, 10 times, winning several stages, and 2018 saw him become driver and owner of a 2-car team in the 2018 FIA World Rallycross Championship.
In 2011, he built his first own chalet in his hometown, Tignes, with his own bare hands. He thus discovered his love for architectural design. Inspired by his travels around the world and his sporting career, Guerlain challenges the norm and creates beautiful, clever and quirky designs, no matter the project. His design and construction work aligns with his approach to his sporting career – a huge drive for excellence, quality and precision.
Guerlain is a down-to-earth, charismatic, creative guy, and always looking for the next challenge, creating gripping, viral content that engages media and fans across the globe and creates long-lasting emotional connection.
Guerlain has now partnered with FORS Performance, founding G-FORS RX to further future talent within the Rallycross paddock.
For the 2018 season, Guerlain drive the Clio R.S. RX in the French Rallycross Championship, during all the races who aren’t in contradiction with the World RX.